With our team of experts, we have put in place different methodologies to substantiate innovative claims for hair care products.
We propose various ex vivo assays on natural hair strands of different ethnic origins 👱🏻♂️👩👧🏿to substantiate claims such as fiber resistance, brushing efficacy, shine, color lasting, hair growth or fall.
Our in vivo tests include:
✔various medical scales (dandruff, hair fall, hair breakage, hair shine),
✔experts grading (elasticity, resistance, color efficacy, damage, repair, shine, straightening efficacy) and
✔consumer’s evaluation including quality of life questionnaires